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Walt Disney World – MyMagic+ explained

Sunday, March 3rd, 2013

MyMagic+ explained

Making “How” Guests Experience Disney Parks Even Better: MyMagic+ Walt Disney Parks and Resorts is taking another step forward to evolve “how” guests experience Disney Parks and is using technology to make it easier than ever before for guests to make the most of their Walt Disney World visit. Many of these efforts fall under the umbrella of MyMagic+, which has the ability to connect nearly all aspects of the guest experience and make it better for everyone, at no additional charge.

WDW MyMagic+

WDW MyMagic+

My Disney Experience

A new website and mobile app called My Disney Experience provides a one-­-stop shop for all things Walt Disney World throughout every phase of a guest’s vacation. It will enable guests to:

  • Get more information on all Walt Disney World Resort has to offer, from resort hotels and attractions to dining and merchandise.
  • Design the overall experience they want, planning as much or as little as they wish.
  • Make dining and other reservations and FastPass+ selections.
  • Connect with family and friends to coordinate plans and share photos.

Disney FastPass+ service

Guests will be able to select FastPass+ attractions and entertainment experiences through My Disney Experience before they leave home and make changes on the go.

  • For the first time, guests will be able to reserve firework and parade viewing areas, shows, Disney Character Greetings and more, in addition to their favorite attractions.
  • For guests who don’t know where to start, Disney will recommend FastPicks – a set of three FastPass+ selections that serve as a starting point – and give guests the option to customize their selections.
  • Disney FastPass+ service is included with Theme Park admission.

MagicBand

Worn on the wrist, the colorful MagicBand is an all-­-in-­-one device that effortlessly connects all the vacation choices guests make online with My Disney Experience.

  • Guests can use their MagicBand to enter their Disney Resort hotel room, buy food and merchandise, and enter Walt Disney World theme parks and water parks. Plus, the MagicBand provides FastPass+ access to all the experiences selected and serves as the connection to Disney’s PhotoPass .
  • The MagicBand is initially available to select Walt Disney World Resort hotel guests and guests who purchase other specific products. Other guests will be able to use their standard ticket to access the benefits of MyMagic+, such as making FastPass+ selections on My Disney Experience.
WDW MyMagic+

WDW MyMagic+

MyMagic+ FAQ

1. What does ‘MyMagic+’ provide?

‘MyMagic+’ comprises of 3 main components: My Disney Experience website and smartphone app, FASTPASS+, and MagicBand RFID bracelet. The MagicBand replaces traditional tickets with a bracelet that is worn on the wrist. MagicBand combines all tickets, allowing room entry, park entry, FASTPASS+ attraction entry, PHOTOPASS, and room charging.

2. When will ‘MyMagic+’ be available?

The system is in limited testing now, and Disney has said that it should be available to all Walt Disney World guests later in 2013.

3. How much does ‘MyMagic+’ cost?

The system will be available at no additional cost. The basic MagicBand RFID bracelet can be upgraded to a customized band, such as a Princess band, for an additional fee. This is only a cosmetic change however, and does not impact the actual experience.

4. Will you have to use ‘MyMagic+’?

No. The system is opt in, and is not required. However, if you do not use ‘MyMagic+’ you will not be able to use FASTPASS+.

5. Will Annual Passholders be able to use ‘MyMagic+’?

Yes, Disney has said that they will be contacting Annual Passholders to provide them with a MagicBand to take part in the program.

6. Will guests have to use a smartphone to use FASTPASS+?

No. Guests will be able to use kiosks inside the parks to choose FASTPASS+ experiences as well as using smartphones or websites.

7. Is the MagicBand bracelet secure?

Yes, just like a normal park ticket, the bracelet just contains a unique ID code. This code identifies guests in the Disney database. No information is stored on the bracelet.

8. Will MyMagic+ be available to non-Walt Disney World Resort guests?

Yes. Guests staying at Walt Disney World Resort hotels, and Annual Passholders will receive a MagicBand, as well as those guests who purchase a photography package. Guests who stay at non-Disney hotels will receive an RFID enabled ticket with features of touch to enter the park, touch to redeem FastPass+ and touch to pay. These guests can participate in My Disney Experience and purchase a MagicBand if they wish.

Disney Parks and Resorts Chairman Tom Staggs makes the official announcement of the Next Gen ‘MyMagic+’

Tom Staggs, Chairman, Walt Disney Parks and Resorts, has made the first official announcement of the NextGen initiative ‘MyMagic+’. ‘MyMagic+’ is the combination of several technologies that we have been following over the past year, including FASTPASS+, the MagicBand RFID wrist strap, and the My Disney Experience website and apps.
Here is the full text from the official Disney Parks Blog as posted on 7 January 2013.

At Walt Disney Parks and Resorts, we continually push the boundaries of creativity and innovation to deliver the best possible experience for our guests. We’re always looking for ways to take what we do and do it even better. Over the past few years, we’ve devoted considerable time and resources to create a more immersive, more seamless and more personal experience for each and every guest who spends time with us. I know there’s been significant speculation about these efforts among our fans, so we’re pleased to give you a glimpse into the work we are doing to take the entire Disney guest experience to the next level.

Some of these initiatives are more apparent and can already be seen by our guests – like our interactive queues at Walt Disney World Resort and the Enchanted Art on our cruise ships – while others are more behind-the-scenes and are focused on “how” visitors plan, access and enjoy their experiences with us. Over the next several months, we’ll be rolling out a collection of tools at the Walt Disney World Resort called MyMagic+ that will give guests more opportunities to customize and personalize their entire visit.

Like most people who visit Walt Disney World Resort, my family and I have our “must-do” attractions, and as the father of three boys, those attractions often end with the word “mountain.” Now, rather than dashing as a group, or even splitting up to gather FastPasses, imagine booking guaranteed ride times for your favorite shows and attractions even before setting foot in the park. With MyMagic+, guests will be able to do that and more, enabling them to spend more time together and creating an experience that’s better for everyone.

A major component of MyMagic+ is the new My Disney Experience website and mobile app, which gives guests planning their trip the latest information on all Walt Disney World Resort has to offer. We know that some people like to plan every aspect of their Disney vacation in advance while others like to plan very little, letting their day unfold spontaneously. No matter where guests fall in that spectrum, My Disney Experience gives them the flexibility to plan as much or as little as they’d like to create the exact Disney experience they want. They can book dining and other experiences and reserve times for their favorite attractions, shows and more through an enhanced FastPass system, FastPass+. Once they arrive, they can use their smart phones to spontaneously change their plans in the moment, exploring our parks at their own pace and getting the most out of their visit.

Linking the entire MyMagic+ experience together is an innovative piece of technology we developed called the MagicBand. Worn on the wrist, it will serve as a guest’s room key, theme park ticket, access to FastPass+ selections, PhotoPass card and optional payment account all rolled into one. We’ve began testing certain aspects of MyMagic+ in Florida last month and the early reactions we’ve gotten have been fantastic.

This collection of tools is another step forward in the ongoing evolution of our guest experience, giving us even more ways to help friends and family create the unforgettable Disney memories that they want most. We’ll be testing, adjusting and adding features to MyMagic+ and My Disney Experience over time and will continue to make improvements based on our guests’ feedback. We look forward to sharing more with you in the months ahead!
Thank you to www.wdwmagic.com for providing this information.

Disney reveals NextGen details with ‘MyMagic+’

Monday, February 11th, 2013

After more than three years in development and $1 billion in spending, the Walt Disney Co. on Monday unveiled the central elements of its “Next Generation Experience,” the sweeping, vacation-planning project aimed at getting travelers to spend more time and money at Walt Disney World.

Packaged under the name “MyMagic+,” the project includes a new website and mobile-phone app, a revamped ride-reservation system, and wristbands equipped with wireless transmitters that will serve as all-in-one theme-park tickets, hotel-room keys and credit cards.

MagicBands

MagicBands

The goal is to make an increasingly congested Disney World, whose four theme parks drew more than 47 million visitors last year, less intimidating and more pleasant to navigate for travelers.

But it is also designed to allow Disney to cull vast amounts of new information from its guests — from individual spending habits to crowd movements in its parks — in hopes of better tailoring everything from sales pitches to operating hours.

“There’s the key. It’s a marketing bonanza,” said Duncan Dickson, a professor in the University of Central Florida’s Rosen College of Hospitality Management. “It opens up so much rich information and gives the marketing groups the ability to target-market specifically to the guest.”

Rumors have been swirling around Disney’s technology project for years. The Orlando Sentinel first reported the existence of “NextGen” — and its billion-dollar price tag — in January 2010, though the project wasn’t formally approved by the Burbank, Calif.-based company’s board of directors until February 2011.

Disney said Monday that the project includes three central elements:

• A new website and mobile app dubbed “My Disney Experience,” which Disney said will be a “one-stop shop” for planning a Disney vacation. In addition to details such as hotel-room availability, travelers will be encouraged to provide personal details ranging from their favorite characters to celebrations such as birthdays.

• A revamped version of its existing FastPass ride-reservation system dubbed “FastPass+,” in which travelers will be permitted to reserve a limited number of attraction times from home. In addition to rides, options will include reserved seating for nightly fireworks displays and other shows — even specific character-greeting times. For travelers uncertain about how to plan, Disney said it will recommended a prepackaged set of three FastPass+ reservations to “serve as a starting point.”

• Radio frequency identification-equipped wrist bands, to be known as “MagicBands,” that will replace paper tickets and can be used to enter parks and hotel rooms and to buy food and souvenirs throughout the resort. The RFI wristbands will also interact with other sensors in Disney’s parks, allowing characters to greet guests by name and verifying guests’ “FastPass+” return times.

Disney said MagicBands will initially be available to certain guests staying in Disney-owned hotels or to those who purchase other, unidentified products — a move Disney hopes will help rebuild hotel-occupancy rates that dipped to 78 percent during Disney’s fiscal fourth quarter last year.

Dickson said he expects the wristbands will help drive bookings particularly for Disney’s mid-tier hotels, which he said have not fared as well in recent years as Disney’s top- and bottom-end hotels.

But Dickson also said Disney will have to articulate a strategy for how the new planning tools help annual pass holders, who are some of the company’s most loyal customers and who may not benefit from advance reservations as much as travelers planning vacations six months or more ahead of time.

Disney’s Animal Kingdom Theme Park

Wednesday, August 1st, 2012

The largest of the 4 theme parks at Walt Disney World Resort, Disney’s Animal Kingdom park is filled with attractions, adventures and entertainment that reflect Walt Disney’s dedication to nature and conservation. The park leads the way in animal care, education and research—for an enchanting experience that blends learning with family fun.

Disney’s Animal Kingdom Theme Park

Disney’s Animal Kingdom Theme Park

Home to more than 1,700 animals from 250 species and sprawling across 500 acres of lush landscape, Disney’s Animal Kingdom park is the biggest animal-themed park in the world!

Disney’s Animal Kingdom park is divided into 7 unique areas:

  • Oasis
  • Discovery Island area
  • Camp Minnie-Mickey
  • Africa
  • Rafiki’s Planet Watch® area
  • Asia
  • Dinoland, U.S.A. area

Encounter rare and majestic animals—and get close enough to pet some of them! Exciting attractions await, along with live and wild entertainment like Broadway-style musical shows and parades that invite you to be part of the excitement.

From the spectacular scenery of the African savanna—where you may spot zebras, elephants and hippos—to the high-altitude, roller coaster thrills of Expedition Everest in Asia, global adventures abound at Disney’s Animal Kingdom park.